Advertising in the Journal of Leukocyte Biology
Description/Editorial Content:
The Journal of Leukocyte Biology, established in 1981, is published by the Society for Leukocyte Biology. JLB publishes peer-reviewed manuscripts on original investigations focusing on the cellular and molecular biology of leukocytes and on the origins, the developmental biology, biochemistry and functions of granulocytes, lymphocytes, mononuclear phagocytes and other cells involved in host defense and inflammation. Editorial quality and liberal illustrations have combined to make this journal highly successful in its field. The electronic version of the Journal of Leukocyte Biology receives more than 700,000 hits a month! Target this niche market with online advertising.
| Web hits (avg.per month): | 823,947 |
| eTOC Registered Users: | 2,058 |
Readership consists primarily of basic biomedical researchers in hematology, pathology, immunology, infectious diseases, allergy, cytokine, and inflammatory research.
ONLINE ADVERTISING Opportunities
JLB Online, the electronic version of the Journal of Leukocyte Biology,receives over a half a million hits a month! Target this niche market with onine advertising. Choose from four advertising options:
Banner Ads
Our banner ads have doubled in size! Your 468 x 60 pixel .gif with link to your website will rotate throughout the journal site including homepage, search pages, and article pages.
Inline/Premium Ads
This option includes the banner PLUS hyperlinks at references to your company name in the text of the articles. This option allows you to be literally at the readers’ fingertips when and where your products are specified.
eTOC Ads
Electronic tables of contents (eTOC) of each issue are emailed to registered users. There are two advertising options (top and bottom placements) on the eTOC alerts. TOP BANNER: Place a banner ad (468x60 pixels) at the top of the eTOC alerts that includes a link to your website. BOTTOM TEXT: Place up to 4 lines of text (62 characters per line) and a link to your website at the bottom of the eTOC alerts. Add a logo to your bottom text ad for extra impact!
TOC Package
Tables of contents of each issue are emailed to registered individuals. Sponsor one of these alerts and the corresponding TOC page on the journal site. Your banner ad (468x60) will appear on the top of the eTOC email and your online display ad (195x195) will appear on the TOC page for the chosen issue. Add a full-page, 4-color, opposite TOC ad in the print edition for full TOC coverage!
JLB ONLINE ADVERTISING RATES 2009
| 1 month | 3 months | 6 months | 12 months | CPM/V* |
| Banner rates: | $6050 | $1,452 | $2,541 | $4,356 | $.73 |
| Premium Rates | $877 | $2,105 | $3,684 | $6,316 | $1.06 |
| eTOC Top: | $750/issue | | | $0.36
|
| eTOC Bottom: | $300/issue | Add logo for $100 | | $0.15
|
TOC Package: | $1,000/issue | | | | $0.12 |
Add 4-color print ad (Opp TOC) for $1,000 (a 50% discount!)
*CMP/V = Banner and Premium CPMs are cost per thousand hits.
TOC CPVs are cost per view based on registered users and TOC views.
Banner Specifications:
- Submit your ad as a .gif file to adnet{at}faseb.org. Provide your URL to which it should be linked.
- Screen size: 468 pixels wide x 60 pixels high
- File size: 25k maximum
- Provide ALT Text(less than 5 words)for those who have image loading turned off. Please note that only the first or last frame of banner ads might display for browsers that do not support animated .gifs.
Inline/Premium Ad Specifications:
- Submit your banner ad per above instructions.
- Send the exact name of your company to be matched in the text and the URL to which it should be linked.
eTOC Top Sponsorship Specifications:
- eTOC alert banner is 468x60 pixels.
- Send a .gif file no larger than 25K and at least 72 dpi to adnet{at}faseb.org
eTOC Bottom Sponsorship Specifications:
- Send up to 4 lines of text (62 characters per line) and URL to your website to adnet{at}faseb.org 35 days prior to the month of sponsorship.
- eTOC logos should be submitted as a .gif file confined to 110 pixels wide by 40 pixels high. Include the URL for hyperlinking the logo.
TOC Package Specifications:
- eTOC banners and online display ads should be sent as an email attachment to adnet{at}faseb.org
- eTOC banner size: 468 pixels wide x 60 pixels high. Send a .gif file no larger than 25K and at least 72 dpi.
- TOC display ad size: 195 pixels wide x 195 pixels. Send a .gif file at least 72 dpi.
- Include your URL and alternative text with both files for those users who have image-load turned off.
PRINT & ONLINE PACKAGES
Call FASEB AdNet at 301-634-7157 or email adnet{at}faseb.org for details.
PRINT ADVERTISING 2009
B/W Space Charges:
| 1× | 3× | 6× | 12× | 24× |
| Full Page | $915 | $830 | $775 | $740 | $575 |
| 1/2 Page | $525 | $480 | $445 | $415 | $280 |
1/4 Page | $350 | $315 | $290 | $280 | $140 |
Agency Commission: 15% standard agency discount.
Premium Positions: (add to B/W rate)
| Cover 4: | 40% |
| Cover 3: | 15% |
| Cover 2: | 25%
|
| Opp TOC: | 25%
|
| All others: | 10%
|
Color Rates: (add to B/W rate)
| Standard: | $415 |
| 3&4-color: | $1,095 |
| Matched: | $495 |
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Print Advertising Deadlines:
The Journal of Leukocyte Biology is published monthly. There is a supplement for the annual meeting program and abstracts. All issues are mailed in polybags and close 30 working days before the issue month.
Bonus Distribution:
The Society for Leukocyte Biology Annual Meeting Program is printed as a supplemental issue and goes to all subscribers and meeting attendees. Advertising is accepted and regular rates apply except for cover 4, which is priced at $1,950 (black and white rate). Contact FASEB AdNet for details and deadlines adnet{at}faseb.org or call 301-634-7157.
Print Advertising Specifications:
| Space | Non-Bleed | Bleed | Live Area | Trim |
| Full Page | 7" × 10" | 8 1/2" ×
11 1/4" | 8" ×
10 3/8" | 8 1/4" ×
11" |
| 1/2 Horizontal | 7" ×
4 7/8" | - | - | - |
| 1/2 Vertical | 3 3/8" ×
10" | - | - | - |
| 1/4 Page | 3 3/8" ×
4 7/8 | - | - | - |
Material Requirements:
Negatives: Right reading emulsion side down.
Screen: 133 line.
Black & White: Screen film negatives to size. Camera-ready material accepted.
Provide photocopy of ad with insertion orders.
Color: Color proofs are required for color ads. Film separations require color key, chromalin or matched print. Any color ads scheduled to appear simultaneously in two (2) or more publications require a set of film separations or files and separate color proofs for each publication.
Digital Files: Digital files are accepted. Hard copy proofs are required for all digital ads. A high resolution pdf file with all fonts embedded is acceptable. Color proofs are required for color ads submitted digitally. Please email adnet@faseb.org for file specifications and accepted formats.
Electronic Transfers: Internet FTP or E-mail attment. Contact AdNet for FTP instructions, access and posting details adnet@faseb.org or call 301-634-7117. Remember to send a copy of the ad.
Disposition of Reproduction Material: Print materials and electronic files destroyed after one year.
Multiple Journal Discounts
Call 301.634.7157 for discounted rates when advertising in more than one AdNet publication.
CONTACT
FASEB AdNet
9650 Rockville Pike, Bethesda, MD 20814-3998
Product Ad Sales: 800.43.FASEB ext. 7157 or 301.634.7157
Recruitment: 800.43.FASEB ext. 7156 or 301.634.7156
Production: 800.43.FASEB ext. 7117 or 7791 or 301.634.7117 or 301-634-7791
Fax: 301.634.7153
Email: adnet{at}faseb.org
Copyright © 2008 by the Society for Leukocyte Biology.
